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Top 10 Reasons to Build an email list

If you have been in online business for more than a day I am sure you know that ‘’the money is in the list’’. Having your own email list is like having a license to print money. It is the single most important task in your online business. In this post I am going to give you 10 reasons to build an email list.

Top 10 Reasons to Build an email list

Establish yourself as a trusted expert

Having your own email list will help to position you as an expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.

 

Build a relationship with the people on your list

They say that the money is in the list but I think it is true up to some extent, because If it was 100 percent true you could just go to some list vendor buy subscribers, send them email and make money, but we know that it does not work that way.

The really money is in your relationship with your list. It’s common knowledge that people like to buy from people they like. By using email list to connect with your readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.

Keep in touch with prospects and clients

Keep in touch with prospects and clients. Consideration should be given to eventually developing at least two email lists: one for free prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links to updated FAQs, blog posts etc.

Drive traffic to your website or blog

Your email list is a great source of your traffic, these are really people who willingly gave you a permission to email them and if you treat them well they will engage in your posts and share them in social medias. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your email list and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.

 

Build content on your website

Make a habit to adding the emails you send to your list to your website in an archive area. This serves a several important purposes:

Visitors can read the email or two to determine if your prospects will be of interest to them, which could help to increase sign-ups and potential sales.

 

If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic from the search engines.

 

Get feedback from your readers

Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!

 

Develop an information product

If email your list once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus eBook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!

Grow your mailing list

Let your subscribers work for you. Be sure to remind your readers that it’s okay to forward your emails to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your email from viral marketing methods. A simple line titled, ‘Get Your Own Copy of XXXXXX’, with a link to your squeeze or opt-in page is all it takes!

 

Gather demographic data

By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!

 

Save money!

All of the above benefits having your own email list. The cost of building an email list is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line – it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!

There are many reason to build your email list, stop thinking of it just get an auto responder and start building one.

The best way to start building your email list is by joining Getresponse list building program, Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. To sign up for our free course, log into your GetResponse account

15 Tested and Proven Ways to Build Your Subscriber List

The money is in the list. Every so called guru will tell you that and it is true, if you want to make a really money online you need to build your subscriber list.

Building your subscriber list is just the first step to your marketing, a list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned.

Permission Marketing model

I think I heard this term for first time from one of the most respectful marketer on the world Seth Godin. He calls this permission marketing because when somebody gives you his/her email means they are giving you a permission to hear from you.  The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say.

With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader’s preferences.

As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.

 

15 Tested and Proven Ways to Build Your Subscriber List

 

Offer quality content

Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting. Don’t just ask for their email address, offer them something useful to them in order to give you that email.

 

Put sign-up forms on every web page

Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.

 

Use social media to collect email addresses

Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.

 

Design your sign-up form carefully

Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.

 

Show your privacy policy

Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.

 

Show samples of your content

Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.

 

Include a call to action

Put a call to action in your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.

 

Give away freebies

Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.

 

Ask subscribers to share

Take the time to prepare valuable, shareable content. Remember that putting the social share buttons is not enough; you still need to ask your subscribers to use them.

 

Build a content distribution strategy

Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.

 

Publish landing pages

Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.

 

Include testimonials on your landing page

Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.

 

Blog regularly. Great content brings more traffic

Develop a realistic content publishing schedule and stick to it.

 

Guest post on popular blogs

Publishing your content on other blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people. Include a backlink to your blog, and your blog’s search rankings will go up.

 

Collect email addresses at offline events

Be ready to collect email addresses at trade shows and conferences. Ask for business cards or use the Forms on the Go app to instantly add people to your list.

 

It’s time to get started.

 

Now you know a handful of great ways to build one of the most effective marketing assets — your email marketing list.

 

Want more? Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. To sign up for our free course, log into your GetResponse account

How to turn your blog to a lead generating machine

Do you want to generate more leads for your business by just using your blog? If the answer is yes, then read this article as I am going to explain to you how to turn your blog to a lead generating machine.

How to turn your blog to a lead generating machine

As you know that in order for any online business to survive you need to be generating new leads for your business every day. Leads is a name given to the people who are looking into business and by doing somethings right you can attract most of them by just using your blog. So let me go to explain how you can turn your blog into a lead generating machine.

How to turn your blog to a lead generating machine

Start a blog

This may sound obvious, but you have no idea how many people ask me how to generate leads by using their blog and they don’t have one.

If you don’t have one just go and read my another post on how to start a money making blog and get started.

Put capture pages in your blog

So now you have your own blog and all you need is to add some leads capture forms, these are forms that your prospects will use to sign up and become your subscribers.

I will recommend adding at least to lead capture forms you can add them before post, after post, in the side bar or as a squeeze page. It does not matter the only important thing for you now is to add some capture forms.

Get The Big Picture in Mind

So now you get the basic setup ready and it is time to go big. You need to know what you want to accomplish with your blog. In most cases, this should be lead generation, sales, training, and communication.

Take Your Blog Seriously

This shouldn’t be something you treat as a hobby. This is a part of your business plan. Be consistent in creating and promoting your content.

 

Think Long-Term

A lot of the hype you see online is about quick success stories. They can happen, but most of the “overnight success stories” we read about actually took years to become successful.

 

We just didn’t hear about them while they were grinding it out in the beginning.

Create content that will be valuable over time. Focus on Search Engine Optimization. Create content people will actually want to read. This will go a long way toward consistent lead generation and sales over time.

What problems does your product or service solve? Create your content around those solutions.

Market Your Blog

Building a great blog is very important. Letting people know about it is incredibly important! Include your blog in your marketing materials, your social media, your emails, your advertising campaign.

 

Use a Call to Action

When you write a blog post you should have a clear goal on mind, most bloggers make this mistake, you write a great piece of content and you post it in your blog, then nothing. You should tell your readers what to do after they finish reading your post. Invite your readers to learn more and include a Call to Action that tells them HOW to learn more. Make your capture forms visible and let your readers know it is there. Offer visitors a free report, free download, sample, or other enticement. If your visitors find your content helpful, they will want to learn more. In exchange, they give you their name and email. Your list is growing.

This is how to get leads with a blog!

Be Approachable

You can just write a post and put it in your blog and hope for the best. Invite your readers to comment with their questions, thoughts, and feedback. This encourages interaction which can help build credibility and rapport.

 

Check Your Comments and Respond.

Once you get the comments, make a point of checking them. You’ll delete the obvious spam comments, of course. But reply to the relevant questions and discussion. This will keep your readers coming back to your blog.

 

Avoid putting a lot of ads in your blog

I know that you’re in this blogging thing to make money and you can make more money by doing less ads. Let me explain, when you have a blog with full of affiliate banners and AdSense banners most of your readers will realize quickly that you’re just there to make a quick dollar and you don’t have their best interest in heart.

The only way to get around this is to offer an incentive for your readers to sign up and then will email marketing build relationship with then and recommend solutions to their problem.

Remember this is not about you, it is about them.

I am sure if you apply these tips soon you will turn your blog in a lead generating machine. By the way I would love to hear your comments and experiences with blogging and lead generation. Feel free to leave a comment or ask a question, below, in the comment section.

 

Benefits Of List building

List building is an online marketing technique used for compiling email addresses from customers and non-customers to engage them on a regular basis and gain more traffic to your website. There are several ways in which you can use a mailing list for this purpose. List building is the way of business or professional to keep in touch using the internet: with an email address. It can be said that list building is a affordable and efficient way of maintaining and converting customers.

Benefits Of List building

List building is a constant process that requires you to work your way up to an progressively more larger “mailing list”, one that adds customers and interested prospects over time, and there are various ways in which you can do it. A “mailing list” is something that you put together from receiving traffic and word of mouth for your website, and by using all the means that you could get your hands on to put up that list.

 

List Building is an amazing method that can help your business stay in touch. Below, are some amazing benefits, as well some surprising facts that will help you get the most out of List Building on behalf of your business.

Benefits Of List building

You built it, it’s yours

One of the very best benefits of creating and building a mailing list is the choices that it grants you to manage it. It might occur that you manage communications with your customers pretty well through social media sites, but what if one of those social media sites goes out of trend?

 

It is easy to use, both for you and for your customers

One of the best advantages of using email to converse with your customers is its simple nature. Just make sure you have great content to send, and you’re done. You also have the advantage of getting their focus. With email, they can read from top to bottom without turning their finger in another direction. They’ll get your information in a condensed format that will only take them to where you want them to go!

 

It grants you exclusivity

When you think about what kind of content you want in your email inbox, or when you think about what individuals or companies you give your email address to, you don’t think about it as a free for all, right? You think about it as something sacred, since years and years of receiving email junk has taught you to not expose it freely. You have to think that your customers think about their email inboxes exactly the same way.

 

It is better for creating reminders, making announcements and selling products

Mailing lists are very good for sending out information that you don’t want to be covered under lots and lots of other insignificant pieces of content. People check their emails daily, and you can reach them much more easily this way. Reminders for events, offers, announcements, contests and news such as items in stock are best sent through email. Chances are you’ll get an instant response, especially if you get your customers used to looking for your emails!

 

It is cost efficient

Booking and maintaining a mailing list is one of the cheapest ways to market across the board. You can use a ordinary service and even keep it free, or you can use a paid mailing list service and make use of better and more advanced features for keeping up with your customers. This, of course, will depend on how you are setting up to reach your customers, and to make sure they get the most out of the service.

 

It’s private and can be targeted

One of the greatest benefits about a mailing list, and more in particular about using email, is the privacy aspect, which people care about a lot. It works both ways, because you can directly address somebody and he or she can do the same with you. Customer prefers it this way, because they can ask you something or complain to you without it needing to be on a public wall or post. You can also build a channel that can be exclusively dedicated for this kind of communications, which customers will be thankful for!

 

You can also target emails to certain people or groups of people, hence knowing their preferences and habits will be crucial. This will improve how you communicate with them, and in turn will also change how they perceive you.