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15 Tested and Proven Ways to Build Your Subscriber List

The money is in the list. Every so called guru will tell you that and it is true, if you want to make a really money online you need to build your subscriber list.

Building your subscriber list is just the first step to your marketing, a list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned.

Permission Marketing model

I think I heard this term for first time from one of the most respectful marketer on the world Seth Godin. He calls this permission marketing because when somebody gives you his/her email means they are giving you a permission to hear from you.  The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say.

With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader’s preferences.

As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.

 

15 Tested and Proven Ways to Build Your Subscriber List

 

Offer quality content

Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting. Don’t just ask for their email address, offer them something useful to them in order to give you that email.

 

Put sign-up forms on every web page

Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.

 

Use social media to collect email addresses

Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.

 

Design your sign-up form carefully

Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.

 

Show your privacy policy

Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.

 

Show samples of your content

Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.

 

Include a call to action

Put a call to action in your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.

 

Give away freebies

Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.

 

Ask subscribers to share

Take the time to prepare valuable, shareable content. Remember that putting the social share buttons is not enough; you still need to ask your subscribers to use them.

 

Build a content distribution strategy

Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.

 

Publish landing pages

Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.

 

Include testimonials on your landing page

Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.

 

Blog regularly. Great content brings more traffic

Develop a realistic content publishing schedule and stick to it.

 

Guest post on popular blogs

Publishing your content on other blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people. Include a backlink to your blog, and your blog’s search rankings will go up.

 

Collect email addresses at offline events

Be ready to collect email addresses at trade shows and conferences. Ask for business cards or use the Forms on the Go app to instantly add people to your list.

 

It’s time to get started.

 

Now you know a handful of great ways to build one of the most effective marketing assets — your email marketing list.

 

Want more? Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. To sign up for our free course, log into your GetResponse account

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